With 57% of people starting their online shopping journey on Google, it is important for businesses to be aware of the power of Google Shopping Ads. In-feed shopping and local inventory ads (LIAs) are two powerful marketing tools that can help increase your visibility and reach customers more effectively than ever before. This blog post will provide an overview of how to leverage Google Shopping Ads as part of your 2023 marketing strategy.
What are In-feed Shopping Ads?
In-feed shopping ads, also known as “shoppable posts”, are a type of ad format that lets you display products directly within users’ search results. These ads blend in with organic results, providing a more natural look and feel than traditional sponsored listings. This helps make your message stand out from competitors, while also providing a more seamless experience for shoppers.
Google Shopping Ads
Google Shopping Ads are one of the most powerful ways to reach potential customers. You can create custom campaigns that target specific keywords or product categories in order to ensure maximum visibility for your products or services. Additionally, you can set up advanced targeting options such as demographic targeting, location targeting, device targeting, and more in order to reach the right shoppers at the right time.
Connecting Google Ads Campaigns to Google My Business Center
Google My Business Center is an essential tool for businesses looking to maximize their visibility on Google Search and Maps. By connecting your Google Ads campaigns with this platform, you can easily optimize your campaigns by creating tailored messages for different audiences based on their location or interests. Additionally, you can use GMB Insights data to track performance metrics such as impressions, clicks, engagements and conversions in order to optimize campaigns for maximum efficiency and ROI.
Google Shopping Ads are an essential part of any successful digital marketing strategy in 2023. By leveraging in-feed shopping ads along with connecting Google Ads campaigns with Google My Business Center, you can effectively increase visibility on the web while reaching potential customers more efficiently than ever before. The key is understanding how these tools work together so that you can maximize return on investment (ROI) while delivering relevant content to users who are most likely to convert into paying customers. With the right strategies in place now, you’ll be well positioned for successful marketing 2023!