Why Aqaba is Ann Arbors Preferred Website Design Agency
Your website is the most highly visible part of your overall, online marketing strategy. At its most basic, your website is a method of branding and legitimization.
But it can be so much more! In the right hands, your company's website can be the equivalent of a Swiss-Army knife.
Can your website do any of these things?
- Persuade and convert the well-qualified leads who visit it
- Answer questions about and support your products and services
- Sell digital and physical products – and collect payment
- Collect valuable data about what your audience is perusing or querying on your site
- Log trouble tickets, then forward them to service techs
This isn't even a complete list. The possibilities are virtually limitless with today's front- and back-end website development tools. (Curious? Click here for a peek at our tech stack.)
Sadly, we hear many stories of businesses that put themselves in the hands of those with little to no knowledge of how to build a profitable, fast-loading, SEO-optimized website. They spent thousands of dollars on a beautiful but mostly one-dimensional website, unaware of the numerous tasks a redesigned website could take over for them!
If you have definite goals you want to achieve for your business, it's time you looked at the role your website can play in taking over some of that "stuff" on your endless To Do list.
A Little Bit About Our Website (Re)Design
Whether you're thrilled to the gills to be going through the website redesign process (again!) or dragging your feet, Aqaba strives to make your website (re)design process as painless, engaging, and stimulating as possible. One very important factor that enables this is our never-failed-yet, six-step project methodology.
First, we move swiftly but capably through the necessary in-depth business analysis and strategic planning. Then we design your website and get it up and running in the architect, development, and implementation stages. At that point, we hope you'll be so impressed and enamored with us (in a platonic way) that you'll sign up for support via our ongoing Managed Care Plan.
Something that sets Aqaba apart from its competitors – besides our awesome creative, technical, and management talent – is the vigilant balancing act we choreograph between the creative and technical aspects of a website. Should a website be attractive? Yes, of course! But a website must function as a part of your entire marketing engine.
By keeping that imperative in mind from beginning to end and keeping our clients deeply involved, our website projects flow smoothly from beginning to end.
The WordPress website platform is renowned for its flexibility in supporting all sizes and flavors of business. There's a very good reason why WordPress is the behemoth that sustains the creative and technical efforts of millions of website builders. Built by Automattic in 2005 (which is, like, eons in the online world), WordPress is still owned by them. It's a stable platform that releases regular software updates.
Aqaba works only with licensed WordPress themes, so you don't have to worry about a website that's vulnerable to malware or cyber attacks. By investing in a WordPress website and keeping it up-to-date with the rest of the online world, you can count on it for years to come.
Wondering what your website is capable of? Contact Aqaba for a complete turnkey solution.