Although Facebook promotes their advertising platform as "self-serve," it's not always simple to get started, not to mention making adjustments to optimize results. This is especially true if you're new to online advertising.
Aqaba has been online longer than the Facebook advertising platform, so we have plenty of experience with its visually driven ads. We can help you connect to your customers on Facebook. And by using that data, we can extend your reach by advertising to similar prospects!
This is definitely an area where you want to have a reliable process. Here's how we go about working on the Facebook advertising platform:
#1. Business Analysis
Understanding your industry is just as important as understanding what makes your business different from your competitors. We delve into the details until we have a thorough understanding of what makes your cash registers ring!
#2. Strategy & Planning
Generals don't send the troops onto the battlefield without a definite strategy and action plan. You can't argue with five-star generals, so we do the same thing, only with highly experienced project managers and ad experts.
Armed with analysis, strategy, and plan, graphic designers and copywriters confab and create eye-catching ads with snappy copy. Then the ads are released into the Facebook jungle, carefully monitored, of course.
We monitor the ads and provide reports to show which ones are working and what still needs to be fine-tuned. Advanced analytics help us discover new angles, and scheduling software takes advantage of peak advertising times.
Advertising on Facebook isn't always a cinch, but it can be worth the work and investment to tackle it. If you're ready, let's get started!
Besides Facebook Ads, we also work with Google, Bing, Yahoo, and many other advertising platforms. Contact us to get more information.