
Google Shopping Ads – Your 2023 Marketing Strategy
With 57% of people starting their online shopping journey on Google, it is important for businesses to be aware of the power of Google Shopping Ads. In-feed shopping and local ...
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How To Build Out An Effective Marketing Strategy For 2023
In this age of digital transformation, businesses need to keep up with the times and leverage the latest trends in marketing to stay ahead of the competition. Read on to ...
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Google Tag Manager for Click Tracking
Google Tag Manager (GTM) is a tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without having ...
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Why Your Business Needs a WordPress Website in 2023
WordPress is a content management system (CMS) that enables you to create a website or blog from scratch or to improve an existing website. According to recent surveys, WordPress powers ...
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The Power of YouTube Advertising for Businesses
YouTube advertising is a powerful tool for businesses looking to reach their target audience. With YouTube being the 2nd most popular website and Google's ad revenue expected to exceed $8 ...
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Leveraging OTT Advertising in 2023: The Ultimate Guide
If you’re a CMO or marketing manager looking to stay on top of the ever-shifting media landscape, you’ve undoubtedly heard of the term “OTT advertising.” OTT stands for “over the ...
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ChatGPT: Is AI the future of marketing?
Based on a technology developed by OpenAI, ChatGPT is a language model that can generate text based on a given prompt. The technology has been trained to interact conversationally, which ...
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The Content Marketing Funnel Explained
Establishing a Content Marketing Funnel You might have an established marketing strategy that has been somewhat successful in the past, and that has you thinking you should stand pat with ...
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Optimizing your Holiday Ecommerce
It's already a bit late in the game for planning your holiday ecommerce strategy, since that should probably have been done back in October or even earlier. The fact that ...
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