AQABA New Clients: Ziebart Int’l and American Bakery
Sterling Heights, MI: AQABA Announces Two High-Profile Client Wins
AQABA Technologies, a global Web strategies company, has recently announced two high-profile client wins involving Ziebart and American Bakery. These are two important wins for this global company that happens to be an industry leader in web strategy, particularly for large enterprises and chain companies. In business for more than a decade, this recent win represents a ground-breaking achievement in the firm’s dedication to the web strategy space.
The first company win is Ziebart, an automotive rust protection company based in Troy, MI, specializing in appearance and protection services. These services range from professional detailing and protective film to window tint and spray-on bed liner. AQABA was retained to consult and define an overall web strategy for this growing firm, encompassing a feasibility study for the development of its website. Other services AQABA provided include responsive web design (RWD), an enterprise content management system (CMS) platform, online branding that resonates most with the target audience nationwide, and SEO services. AQABA is in a strong position to target automotive chains like Ziebart thanks to its comprehensive access to automotive-related demographic data such as industry trends to leverage for its clients. Ziebart is an international company with 72 domestic locations under AQABA’s care.
The second client win involved American Bakery, a company in business since 1990 that specializes in supplying high-quality Lawash Flatbread to food markets including schools, grocers and restaurants. Based in Dearborn, MI, American Bakery offers a wide spectrum of Mediterranean foods such as flatbread, pita bread and pita chips. The company signed with AQABA to handle the development of its e-commerce website Volusion e-commerce platform, a project that is being both designed and developed as well as prepped for future optimization SEO. This client will be hosting with AQABA on the cloud.
Both client wins represent a step forward in the vision of AQABA, a company well on its way to spreading its vision about web strategy and beyond. As such, it has been positioning its offerings toward chain companies and larger enterprises that can benefit from its diverse experience and know-how in the web design and development industry. AQABA is proud to have an ongoing working relationship with various search engines and other local platforms for reputation management in establishing bulk accounts for its clients when it comes to improved management of their franchise locations. Sometimes hundreds of locations are all managed on an individual basis, so targeted work is being done on platforms like Google and Yelp to get those accounts migrated to one master account for verification, common design and messaging for components like branding and hours of operation on a regional basis.
Ramsey Sweis, AQABA’s President, explains, “We have a working relationship with various search engines and local platforms, which allows us to provide better reputation management for our clients’ franchise locations. Sometimes hundreds of locations are all managed on an individual basis. We work to get these accounts integrated to provide more consistent branding and more accurate information across each location.”
AQABA is able to help clients achieve their online goals using the following keys to success:
- Specialized demographic data and market trend analysis
- An integrated approach to online marketing and Web management
- A close and well-established relationship with Google and other major search engines
- Evaluation of proprietary consumer data, executive surveys and industry forecasts
- More than 10 years of experience building websites and managing online strategy for large chain brands and national organizations
About AQABA Technologies: AQABA is a leader in Web strategy, as well as a certified Google Partner Agency and Yahoo Ambassador. Their services provide strategic analysis and insight to give businesses a competitive advantage in the complex and rapidly changing Internet economy. AQABA is a global Web strategies company, which provides deep analysis, industry facts and actionable advice to help clients achieve business goals using Internet search. They assist marketers with marketing automation, mobile solutions, responsive Web design, e-commerce solutions, and search marketing optimization within the context of their overall media mix. AQABA’s services include, but are not limited to, Reputation Management & Monitoring, Search Engine Optimization (SEO) and Pay Per Click Management (PPC).