Advertising on the internet is never as simple as paying for links to your website or buying banner ads. Many small business owners in Michigan have even abandoned internet marketing altogether because their campaigns cost a lot of money but don’t bring in the expected results. That said, many small businesses as well as ecommerce stores are making a killing from their online marketing efforts. They enjoy significant success from internet marketing because they have found the best solutions and techniques for their goals. Below are just five of the many digital marketing solutions they use:
- Paid Search Advertising
This refers to pay-per-click ads where the advertiser (you) pay for every click your ad gets. The key to succeed in this internet marketing solution is to create a compelling ad copy—a catchy headline and snippet. If you have no experience in paid search, it’s best to hire an expert to create a campaign for you.
- Email Marketing
Still considered a powerful online promotional tool, email marketing can bring more customers into your website (if used properly). To be successful, you will need access to a good list and avoid spamming at all costs.
- SEO or Search Engine Optimization
Ranking well in Google, Yahoo, and Bing means enjoying free, high quality traffic. The most successful ecommerce websites make tens of thousands of dollars in revenue per day by ranking high on the search results. Working with a good SEO firm in Michigan is the key to reaping all the benefits of SEO.
- Video Marketing
YouTube is now the most used video distribution service online. Why not use it to get massive exposure?
- Social Media Marketing
Engaging with your customers and potential clients on Facebook, Instagram, Twitter, and various social media networks is now a necessity if you want your business to be taken seriously online. Knowing how to connect with and engage your audience is more important than ever.