For more and more shoppers, video is becoming indispensable when they’re ready to buy. In fact, more than 55% of shoppers say they use online video while actually shopping in-store.

We uncovered this surprising behavior through in-depth quantitative and qualitative global research. We surveyed over 24,000 people in 10 countries and conducted in-person interviews with 125 people, to better understand how they use online video. Here are the top three use cases for video in the store aisle.

Check Part 1 here.

Check Part 2 here.