Even though both SEO and SEM are designed to bring new clients to your website, the two web marketing strategies work differently. Some advantages of organic SEO (moving your site higher in the free search engine listings) are that it can offer higher ROI in the long term, and it involves more stable and lower maintenance costs. Some advantages of SEM (paid search engine ads) are that there’s often a lower initial cost to implement this strategy, and it takes less time for results to reflect in search engines, as your listings are immediately made more prominent.
Our SEM services generate increased new targeted traffic exponentially for companies that rely on their website for exposure, sales, marketing and e-business. So your return on investment is immediate. We also deliver comprehensive and ongoing reports about how our processes impact your marketing ROI, as we guide your online marketing initiatives.