CASE STUDY INSPIRED BY AQABA TECHNOLOGIES" PR STRATEGIES & TACTICS

CASE STUDY INSPIRED BY AQABA TECHNOLOGIES" PR STRATEGIES & TACTICS

Contact: Ramsey Sweis
Phone: 248-275-1222

Date: 05/16/2011

STERLING HEIGHTS, MICH., April 28, 2011 – A Public Relations Case Study, entitled 'Public Relations Strategy: Integrating Digital and Traditional Patient Advocacy Tactics,' published on Social Media ReInvention's Website was inspired by the work AQABA Technologies has done for their client, Freedom of Access to Medicines (FAMEDS). Social Media ReInvention is a Blog about Marketing and Media Reinvention Via Social Media, Inbound Marketing, and Technology. The article highlights the PR and Social Media Strategies and Tactics created for FAMEDS and carried out by AQABA. It showcases examples of the positive use of Integrated PR by knowing the challenge that needs to be overcome, effectively linking all social media channels together, using both Digital and Traditional PR tactics, and most importantly having a quality home base Website with built in SEO.

The writer describes AQABA Technologies's FAMEDS Campaign as "Initiative and Creativity in Public Relations." The writer is Author Tony Faustino, an influential Social Media Professional. The Direct Link to the Article is: http://www.socialmediareinvention.com/2011/04/freedom-of-access-to-medicines-integrated-digital-media-traditional-patient-advocacy-pr-strategy.html

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