 Detroit, Michigan, DMC has retained the services of Michigan based; Global Search Engine Marketing and Web Strategies firm AQABA to develop a new Website and internet marketing strategy for an electronic media buy initiative for both Google and Yahoo search engines. The site will incorporate a comprehensive Content Management System that manages video, photos and content along with database management and reporting system. Google analytics will be installed to track visitor behavior patterns and conversion trends to better help enhance internet marketing efforts.
The new Website will adopt best practices that Aqaba has organically developed by best practices and industry standards it as instilled into its custom Web developments. These practices consist of call-to-action placement, Web form creation and wire frame development of navigation. The tracking and refinement of this practice will change over time based on results provided from Google Analytics that will better help minimize click thru rate to conversion and other metrics.
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