January 31, 2008, Certified Google Adwords specialist and Global Search Engine Marketing firm, Aqaba Technologies announced that Google AdWords advertisers now have the ability to target ad spend by way of demographic selection. (https://adwords.google.com/select/ProfessionalStatus?id=kgzcrQvPhshdi-kl_r7IQg&hl=en_US ) Demographic bidding can be used for sites that have a targeted audience by age group. AdWords advertisers can select the group of choice to target or exclude a specific age group that is less likely to convert. Bidding can be tracked and adjusted on the Google customer dash panel available in AdWords' reporting tools. This provides advertisers the ability to assess how their targeted demographic audience is performing. Search Engine Marketing firms can now offer more specific efforts to its client base when creating a profile of their targeted audience. "What is demographic bidding?
Demographic bidding is a way to help your ad reach audiences of a certain age or gender. If you want your ads to be seen by women aged 18-24, or people over 55, demographic bidding can help. Demographic bidding is a new feature which is now available to a limited number of AdWords users. Source: Google http://adwords.google.com/support/bin/answer.py?answer=80588
About AQABA: AQABA is a leader global web strategy, certified Google Adwords agency, certified Yahoo Ambassador and its services provide strategic analysis and insight to give businesses a competitive advantage in the complex and rapidly changing Internet economy. AQABA's Online Search coverage area provides deep analysis, industry facts and actionable advice to achieve business goals using Internet Search. It assists marketers in building quality web sites, portals, business solutions, and optimizing their search marketing tactics within the context of their overall media mix not limited to Organic Search Engine Optimization and Pay Per Click Management services. It also evaluates the economics and evolution of the Web-wide search industry using proprietary consumer data, executive surveys, and industry forecasts.
Visit AQABA @ www.AQABATECH.com a Global Web Strategies Company (888)356-3975
|
